Transdiffusion: Ident

Transdiffusion's section on television presentation.

Articles List

Rebranding TTT.

The prolonged death of Tyne Tees following a pretty major, but short-lived rebrand....

An LWT Diary.

With insufficient sleep and a pen at the ready, it was time to chart the last day of LWT and...

Branding Sacred Cows.

And then there was one... or so the Network Centre would like. But the bosses of ITV1 may not get...

New Ways and Means

The fad of flagging "new" programmes onscreen....

Ultimate Branding

Getting the viewers to stay: invision continuity is the secret to perfect TV branding....

Fourth Estate

A look at the highly coordinated attempt by Channel Four to brand its station. Since this article was written, it...

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