Articles for Transdiffusion: Ident
Transdiffusion's section on television presentation.
Articles List
- Rebranding TTT.
The prolonged death of Tyne Tees following a pretty major, but short-lived rebrand.
- An LWT Diary.
With insufficient sleep and a pen at the ready, it was time to chart the last day of LWT and its downfall.
- Branding Sacred Cows.
And then there was one... or so the Network Centre would like. But the bosses of ITV1 may not get things all their own way.
- New Ways and Means
The fad of flagging "new" programmes onscreen.
- Ultimate Branding
Getting the viewers to stay: invision continuity is the secret to perfect TV branding.
- Fourth Estate
A look at the highly coordinated attempt by Channel Four to brand its station. Since this article was written, it appears that BBC Two has been taking some tips from the station.
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