In Autumn last year there were loads of McDonalds adverts (no change there then) featuring an oldish man. One saw him enter a McDonalds and say:
"'ere. Are you still doing that new McChoice menu?"
To which the over enthusiastic oik behind the counter with a huge grin on his face replied:
"Yes sir, it's here to stay!"
A rather prophetic statement given that the McChoice menu no longer exists.